Multi-Disciplinary Strategist & Artist
A lifelong creative turned corporate oracle.
I stared into the cave, smelt its fumes, and it told me my destiny was to take chronically online content and turn it into shareholder value.
My Professional Canon
Swipe-able Job Board
Product Strategy
Lead Product Strategist (2022)
Toyota.com Account Engagement
Product Strategy
Lead Product Strategist (2025)
About Me
I’m a designer turned strategist.
I spent much of my life dabbling in creative softwares to learn that I really care about telling stories and team building.
Now, I see it as my job to say the thing no one else in the room wants to say.
To be compassionate in environments that don’t reward empathy, and to be inspiring instead of predictable.
DOCTRINE
Friction Creates Intrigue
Our world is saturated with content, be sure your work makes people do a double-take. Make things worth thinking about, not just worth looking at.
Live A Little…Or A Lot
How you spend your time is how you spend your life, so I aim to be satiated by work and what's outside of it. Porch wine with friends matters as much as
good strategy.
Tell Good Stories
There is value in fables, myth, and even straight-up fibs. Stories help us connect, even in unexpected environments. A strategy is only as effective as it is memorable, take your audience on a journey.
I Would Prefer Not To…
is a Slavoj Žižek phrase to describe active non-compliance. Dichotomies are often false, you always have another option. Don’t settle for easy analysis or false choices.
Do It Anyway
Much of what we strive for is "Hevel," done in vain, like trying to hold the wind. That doesn't mean it's not worth the effort. When a goal feels impossible, do your research, make a plan, and try anyway.
Learn All You Can
If you can't tell by now, I love collecting skills and information. Spending your life learning is one of the best ways to connect with others and yourself. Learn a lot and learn forever.
